Movie Review - Rules Don't Apply

Rules Don't Apply (2016)

Starring Alden Ehrenreich, Lily Collins, Warren Beatty, Matthew Broderick, Annette Bening, and a slew of other people in cameo-length roles

Directed by Warren Beatty

***This film is currently available via HBO Now/GO***

Howard Hughes was a bit of an eccentric loon who, thanks to his significant entrepreneurial endeavors, was able to have his hands in a multitude of business ventures ranging from creating aircraft to producing motion pictures.  Rules Don't Apply focuses on the latter aspect as an aging Hughes (played by Warren Beatty who also wrote and directed the film) shifts his romantic focus to a young aspiring actress from Virginia named Marla (Lily Collins) who recently moved to Hollywood at the request of Hughes.  Upon her arrival, Marla begins to fall for her driver Frank (Alden Ehrenreich), a Howard Hughes employee, who himself is engaged to be married but also finds himself enraptured by Marla.  This romantic love triangle starts the film off in an engagingly old school 1960s-esque cinematic fashion, but the film quickly starts to fall apart after it introduces its key players.

Filled with a multitude of well-known actors in cameo-style roles, Rules Don't Apply is well-acted by Lily Collins and Alden Ehrenreich, but their "will they or won't they" romantic story isn't enough of a story to sustain the film's long nearly 150-minute runtime.  Writer/director Warren Beatty seems to recognize this hence the introduction of his Howard Hughes character about thirty minutes into the film, but he fails at making Hughes' storylines captivating.  When Hughes comes into the picture, Rules Don't Apply can't seem to tell who its central character is - Hughes or Marla or Frank - and this leads to oddly edited sequences that create one the most boringly manic all-over-the-place films I've seen in a long time.  A passion project for Beatty who spent a long time getting it to the screen post-production, Rules Don't Apply has some great production values and does feel fittingly 1960s in tone and style, but it ultimately fails in the story and directing department.

The RyMickey Rating:  C-